For businesses launching major new products, services or properties, an on-site marketing suite is a hugely valuable asset for engaging potential customers. But creating a dedicated permanent building as a traditional showroom and sales centre can be slow and expensive. A modular marketing suite offers a flexible, cost-effective and rapidly deployed alternative.
In this article we’ll look at:
- What a modular marketing suite is
- The benefits they provide
- What features to consider
- How to make them an impactful sales tool
- When they are the ideal solution
What is a modular marketing suite?
A modular or portable marketing suite is a customisable prefabricated building that can be rapidly installed onsite to function as a showroom, office and sales centre.
Marketing suites are commonly used at new property developments, retails sites, business parks and other commercial projects to market and sell products, spaces or services. As well as display areas, modular suites can incorporate offices, meeting rooms, reception and kitchen facilities.
Being prefabricated offsite into modules and then delivered and assembled onsite, modular suites are a versatile and adaptable building solution perfect for temporary sales and promotion activities during launch phases.
Benefits of choosing a modular marketing suite
There are numerous advantages to using a modular construction approach rather than a conventional permanent build for housing your marketing and sales operations:
Speed
Prefab modular suites can be deployed in a matter of days or weeks compared to months for standard buildings – crucial for swift launches.
Cost efficiency
Modular costs around 20% less than comparable traditional construction, with lower ongoing running costs.
Location flexibility
Can be positioned exactly where needed to best showcase offerings and suit customer access.
Adaptability
Layouts, facilities and fittings can be modified as needs evolve throughout the sales cycle. Additional modules can expand space.
Relocation
Modular suites can be deconstructed and transported for reuse at future locations or projects.
Appearance
Exteriors and interiors can be customised with branding to impress customers rather than looking temporary.
Sustainability
Prefab construction generates far less wastage. Components can be reused.
Key features to include
The optimal specification for your marketing suite will depend on your specific offerings, customers and budget. Typical features to consider include:
Interactive displays
Digital screens, 3D models, customisable finishes, mock-ups and samples bring concepts to life.
Meeting spaces
Discuss buying decisions privately with customers in comfortable surroundings.
Mixed media
From video to virtual reality, create an immersive sales experience.
Refreshment zone
A hospitality area makes waiting comfortable and builds rapport.
Merchandising
Effective visual marketing strengthens brand identity and perceptions.
Office area
For sales administration and preparing any paperwork required.
External spaces
Gardens, seating and signage amplify awareness and interest.
Prioritise features that help you effectively engage customers in an enjoyable, informative sales process.
Making an impact with your suite
As well as incorporating the right features, making an impression through other elements maximises sales opportunities:
Location
Site the suite prominently along main customer routes with parking and accessibility.
Visibility
Use bold branding, signage and lighting to attract attention.
Staffing
Have motivated, informed staff on hand to guide and advise visitors.
Events
Host special events like launch parties and guest presentations to build buzz.
Promotion
Market the suite through targeted advertising, direct mail and social media.
Analytics
Track engagement levels, lead quality and conversion rates to optimise operations.
Getting all these elements right ensures your investment in the suite translates into sales.
When are modular marketing suites ideal?
There are certain situations where modular construction is especially advantageous for creating marketing suites:
- For new property developments – quickly launch onsite sales from an eye-catching show home.
- For large or complex projects being built in phases – relocate the suite to later sites as they launch.
- For major product launches on tight timelines – swiftly create dynamic demo environments.
- For temporary pop-ups – no need to invest in permanent buildings.
- For businesses seeking cost efficiency – cut spending on facilities.
- For replacing tired physical showrooms – upgrade to flexible future-ready space.
- For expanding companies needing more space – just add extra modules.
Case study
A large UK housing developer needed an onsite sales centre for the launch of a new 100-home development. Using a modular construction approach enabled the suite to be designed, manufactured and installed in just 4 weeks.
The 40ft x 60ft suite was styled with the development’s branding and included a reception, lounge, two offices, a kitchen and a flexible open plan show area using movable displays.
Over £20m of property was sold from the suite within 10 months. It was then deconstructed and relocated to their next project.
Summary of marketing suite benefits
To summarise, modular marketing suites offer major advantages versus permanent builds:
- Rapid launch and deployment
- Adaptable facilities that evolve with needs
- Cost savings of 20% or more
- Can be relocated for reuse elsewhere
- Create the desired experience and image through customisation
- Support sales processes and improve customer satisfaction
- Accelerate revenue generation from new launches and offerings
Conclusion
A modular marketing suite solution enables companies to swiftly create tailored and cost-effective facilities for showcasing offerings during launch phases. Prefabricated suites offer benefits like speed, flexibility and relocation capabilities that permanent constructions lack. They allow businesses to impress and engage customers in comfortable well-equipped environments designed to advance sales. For new products or properties requiring an impactful onsite sales presence, modular suites are an efficient, adaptable and high-performing alternative to marketing’s traditional showrooms.
