Technology evolves quickly, and when it comes to web design trends it is no different. Design components and website features that were once cutting-edge and novel may now appear dated, overused, and clichéd. The last thing you want when visitors come to your website is to lose conversion because it appears obsolete or breaks important web standards. Here at some of the top website design trends and predictions coming in 2023.
- Parallax scrolling
A common online effect used to give web page portions more life is parallax scrolling. It’s most frequently utilised in full-width applications with imagery that provides depth to a page, such as images, videos, or textures. The scrolling behaviour gives the impression that the image is positioned behind the adjacent portions when the user scrolls past the image or video. The content is more interesting as a result of this subtle behaviour.
- Website load time and page speed
Ultra-fast load times are one of the most significant web design requirements. For years, quick loading speeds have been crucial to UX and SEO, and they still rank highly for websites that seek to increase their traffic and conversion rates.
According to studies, more than half of internet users anticipate that a website would load quickly and within two seconds of clicking a link. If your website takes more than three seconds to load, your visitors will likely depart and are unlikely to return ever again.
- Smart content loading
Many of us may be guilty of having websites that are resource-intensive, have a lot of graphical components, and have third-party integrations that might make our sites load slowly. Fortunately, there are numerous approaches to creating intelligent websites that just download the content you see and require.
Infinite scrolling and lazy loading are not recent innovations. This is especially true when it comes to infinity scroll, which the most popular social networks have been adopting for years. Long (one) page websites are also popular with this strategy.
Every website should think about how employing one or two technology strategies can enable them to outperform or outrank its rivals. All website visitors might benefit from these features, which would boost your ranking and conversion rate.
- Grid System
In 2023, contemporary website designers will favour an asymmetrical design. To provide the web with the full capabilities of print layout, CSS Grid Layout is popular. For cascading style sheets, Grid Layout is a 2D grid layout technique. Website designers may create layouts for complex responsive web designs using grids. Sites also look cleaner as a result.
- Virtual reality
In the upcoming years, there will be an increase in virtual reality experiences on websites. Consider websites like Airbnb that allow you to view a rental property before making a reservation. Or the capability of the IKEA furniture website to display how a sofa might seem in your space.
A website’s use of virtual reality (VR) can be a potent tool for providing visitors with relevant, useful content that aids in their decision-making.
- Animated Cursours
Designing how your users interact with your web elements, including their cursor, is another enjoyable method to personalise their experience on your website! Users love the unexpected subtlety of this 2023 web design trend. Visitors can enjoy playing with various scrolling behaviours or on-click commands by changing the cursor’s appearance or putting in cursor-triggered animations.
If you are looking to improve your website and want to implement any of these up-and-coming design trends for the year ahead, you always need to make sure you are working with a trusted agency such as Ultimedia.