Building a digital storefront isn’t as complicated as you think it is. Keeping it well-designed and usable is what’s hard. So, we decided to list simple tips and tricks to help this process.
Some of these may seem peculiar, but it’ll save you money in the long run. Still not convinced?
Here’s our list of the best tips you should use when you start building a custom storefront.
1. Focus on Navigation
A confusing navigation structure can deter customers from finding what they need. Keeping navigation simple and intuitive is critical. Using a breadcrumb trail to aid in backtracking is also helpful if possible.
Be sure to test navigation periodically for any bugs or usability issues that could impact the customer’s experience. Additionally, make sure the store’s search bar works efficiently and accurately. When done correctly, a well-crafted navigational structure can lead to customers converting and returning.
2. Capitalize On Social Media
Capitalizing on social media is a great way to build a digital storefront and boost sales. Utilizing platforms such as:
Ensure to include compelling visuals like pictures and videos to draw attention to what’s being offered and highlight discounts. Cross-promotion is also a great tool to have in this strategy.
Consider tying advertising with popular social media accounts or businesses to increase traction and visibility. Responding to customer feedback promptly is also essential – negative or positive, customers should feel like they’re being heard and taken seriously.
With proper research, dedication, and hard work, companies can effectively use social media to create a successful digital storefront.
3. Utilize Digital Advertising
Digital advertising is a powerful tool for promoting your digital storefront. Digital ads can help build your brand awareness, generate leads, and increase conversions when utilized correctly.
Identify your target audience and tailor your ads to reach them. Research what platforms and types of media your target audience uses to engage with. Use analytics to track and optimize your ad performance. Ensure your budget is used effectively.
4. Track and Monitor Results
When selling products, focus on driving qualified traffic to your website from various sources like organic search, paid ads, and social media. Next, ensure that all web pages are optimized for mobile users and that the checkout process is smooth and intuitive.
Additionally, proactively monitor customer reviews and feedback and use this data to inform product or service adjustments. Finally, track the results of each digital marketing effort and use the data to identify areas for improvement. From SEO to conversion rates, analyzing performance and adjusting accordingly is essential to ensure maximum success.
5. Invest in the Right Management Tools
Investing in the right tools or perhaps a PIM solution is beneficial to your business. A product management system is a powerful tool for any digital storefront. These tools can allow for centralizing product information, creating a consistent customer experience, and streamlining data management. It can also reduce manual errors and create efficiencies in data exchange.
Ensure you have the right amount of product data, including product details, images, videos, PDF files, customer reviews, and search capabilities. Integrate your PIM solution with other technologies like ERP systems and digital marketplaces. Utilize automated feeds for your digital storefront and other channels.
Follow This Guide to Build a Digital Storefront
Creating your digital storefront is a great way to increase your business’ reach, brand awareness, and profits. These simple tips can help you make an efficient, attractive storefront to attract customers. Get creative and start your business’ digital journey today.
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